Hey, writers! We’ve got a super-awesome links roundup for you this week.
Want to turn your website into a powerful marketing tool? These fantastic links from around the Web will help you improve your Web presence and reputation as a writer.
How To Tweet: Author Jennifer Weiner’s 7 Tips For Being Fetching On Twitter via Huffington Post – Are you afraid of Twitter after all this time? Don’t be! If you dedicate a small amount of time each day to it and keep at it, it can be one of the most powerful tools in your author platform arsenal. Just take it from Jennifer Weiner—she’s built an amazing following on Twitter using these 7 strategies.
The Jedi Master Approach to Content Marketing that Converts via Entreproducer – Think your content is the “hero” of your marketing strategy? Think again! If you’d like your visitors to go on the journey between clicking into your site and, say, buying your book, be their guide! You don’t even need to grow an Obi-Wan Kenobi beard (unless you want to, which is totally cool).
How “Personal” Should Writers Get On Social Media? via Kristen Lamb – Social media, as Kristen Lamb puts it, is like a giant cocktail party. So don’t be “that guy” who stands by the hors d’oeuvre table telling inappropriate toilet stories—figuratively speaking, of course. Keep it personable without getting too personal when it comes to your social media presence!
How to Choose a Typeface via Smashing Magazine – You’d be surprised how big an impact the typeface of your website can make on your visitors. So instead of just settling for something basic like Times New Roman (or, heaven forbid, Comic Sans), take a look at this article and really think about it.
The SEO and Usability of Page (Sub) Headings via Famous Bloggers – If you want to boost your SEO in an effort to rank high on Google, you might as well do it right. In this article, Ann Smarty covers some basic (and extremely helpful) practices for you to follow when it comes to utilizing headings and subheadings on your pages and posts.