How To Launch Your New Author Website

by | Jan 14, 2016 | Author Website Design, Author Websites, Blogging Tips For Authors | 1 comment

You’ve meticulously designed your author website to exact specifications, and it has all the features needed to effectively promote your author brand. Now it’s time to launch your author website and share it with the world! To ensure your website launch has the most impact and gets results, it’s important to put certain key elements into place beforehand. Let’s take a look at a step-by-step guide to launching a new author website.

A Step-By-Step Guide To Launching A New Author Website

Step 1: Curate A Mailing List

If you have an existing mailing list (accumulated from an old version of your website or other encounters with interested fans), it’s time to put it to use! Prepare an email to everyone on your list announcing your new website’s launch and all the great features and freebies your visitors can find there. If you have a primary focus (such as selling a new book, etc.), make that the call to action. If visitors have a defined purpose, they will be more likely to spend time on your website.

If you don’t have a mailing list yet, start with friends, family, and colleagues and ask them to share your new website announcement with their friends, family, and colleagues. Don’t take for granted the connections you already have—you never know who will potentially become a fan.

Step 2: Organize Your Social Media Profiles

Social media is a spectacular tool for reaching a specific audience. If you don’t already have a Facebook Page or Twitter profile, it’s time to create one! You can synchronize your mailing announcement with corresponding announcements on social media to get even more people excited about your author website’s launch. Sharing the same message across your author platform will help you appear professional and reduce the risk of anyone getting the wrong information.

Step 3: Create An Incentive

Announcing the link to your new author website may get folks to stop by and take a look, but without an incentive, visitors may jump off after a few minutes or bookmark your site for a later visit. Give people a reason to stay! Maybe new visitors can receive an exclusive excerpt of your latest work-in-progress, or they can be directed to purchase your latest book at a limited-time discount. Offer an incentive that’s easy for visitors to accept as soon as they arrive on your site, and make sure it’s clearly labeled on your homepage.

Step 4: Double-Check Your Author Website One Final Time Before Launch

This is critical to your new site’s success. Be sure to browse your author website to confirm that all of the links and features are functioning properly, and that there are no embarrassing typos in your Web copy. Don’t disappoint people by sending them to a website that doesn’t work correctly! If possible, ask a few friends to test your site first and report any errors.

Pro Tip: Check with your Web hosting provider to make sure you have enough bandwidth to support a large surge in Web traffic. You don’t want to launch your new website, only to have it crash due to too many visitors.

Step 5: Make Your Site Live And Send Your Announcements

Once you’ve double-checked your site and prepared your email blast and social media posts, it’s time to send your announcement to the world! Be sure to make yourself available in the hours following your announcement. Visitors may post immediate comments on social media. Responding to these in real time will go a long way toward turning visitors into fans.

Don’t Forget To Thank Your Visitors!

Your author website and the success of your author brand would be nothing without your visitors and fans, so don’t forget to send a big “Thank You!” their way. A day or two after your site’s launch, post a thank you—both on social media and via email—to everyone who showed their support by visiting your site. They’ll be glad to see how appreciative you are and be more likely to return and share your site with their friends.

QUESTION: What steps did you take when launching your author website? Did you do anything differently than we suggest? Let us know in the comments!

1 Comment

  1. Utah Sites

    It is good to check with your Web hosting provider to make sure you have enough bandwidth to support a large surge in Web traffic. And you don’t want to launch your new website, only to have it crash due to too many visitors. Glad to know this.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

GET YOUR FREE 4-PART REPUTATION-BUILDING GUIDE!

  • This field is for validation purposes and should be left unchanged.

FIND AN ARTICLE

RECENT ARTICLES

 

 

 

Reviews

If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.
Close

Pin It on Pinterest

Shares
Share This