Welcome to November’s Links Roundup! This month we’re giving you the latest online marketing strategies for writers—short-term social media campaigns, the best email marketing info, and the 80/20 rule for blogging success. Whether you create your own author website or we create one for you, we want to give you the best possible tools to build an effective online author platform and get your writing out there for the world to read.
How to Leverage the 80/20 Rule for Blogging Success via ProBlogger – The 80/20 rule has influenced the likes of Microsoft and the Affordable Care Act. Jerry Low explains how the 80/20 rule applies to blogging and why you might spend less time creating content.
AWeber vs GetResponse vs MailChimp: A Detailed Comparison Review via bloggingwizard – David Hartshorne’s article explores why email marketing is often the last bastion for ROI, when it should be your first tactic. Take a look at the top three email marketing tools to determine which one best suits your needs.
How to Run Short-Term Social Media Campaigns via Jane Friedman – The importance of short-term marketing campaigns is often overlooked because they seem limited in scope. But short-term marketing campaigns can really bolster your long-term results! Jane Friedman walks you through the steps to develop effective short-term campaigns to create maximum impact.
Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture via Moz – Asking for personal data in return for content can feel a bit strange. But this can be a very valuable way to improve your marketing results. Rand Fishkin gives you some rules of thumb to help you determine whether gated, open, or a modified combination of content works best for you.