You may think that because you’re a writer, creating engaging, insightful, and clever social media content will be easy. But sooner or later, you’re going to write posts, tweets, and pins that are resounding duds. Don’t fret—it happens to even the most influential people on every social media platform. If you’re not getting the results you wanted from your social media efforts, there are easy ways to take your social media skills to the next level. And here’s an added bonus: These easy-to-use tips apply to most—if not all—social platforms.
Here are 5 ways to take your social media campaigns to the next level:
What you’re doing now: posting only one or two times a week. Posting only a couple times a week may bring you some good results and feedback—but it may not be enough to maintain interest.
What you should be doing: posting every day. Posting relevant content every day is the best way to maximize the effectiveness of your social media, because it allows search engines to correlate you with certain subjects. And posting engaging content daily helps you maintain and grow your social media standing.
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What you’re doing now: making most of your posts text based. Words may be a writer’s best friends, but they’re not typically the most engaging posts on social media.
What you should be doing: integrating photos, animated GIFs, and videos in more posts. Adding more visuals will draw viewers into your posts. A good combination of relevant text and visual interest makes for the best social media campaigns.
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What you’re doing now: occasionally responding to comments or interacting with other users. Infrequent interaction doesn’t allow you to connect with the broad, engaging communities available through social media platforms.
What you should be doing: responding to most comments and interacting with users. Find users via hashtags, trending topics, and comment sections, then respond or engage with any posts you find interesting. This is an excellent way to establish a presence on social platforms.
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What you’re doing now: only posting your work or your own content. While sharing your work is essential to growing your following on any social media platform, exclusively promoting only your own writing will not garner the followers or engagement growth you’re looking for.
What you should be doing: discussing other topics: literary news, current events, etc.—even some writer humor. Diversifying what you post on your social media is a good way to make the person behind the profile a little more three-dimensional. It lets other people engage with you on more interests besides your writing and grows your audience as a result.
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What you’re doing now: not adding video content. It’s no secret that social media platforms such as Facebook, Twitter, and Instagram will promote natively posted video content to more viewers. So shying away from posting original video content could keep new eyes away from your social media profiles.
What you should be doing: creating video content! To truly take your social media campaigns to the next level, original video content is imperative. You don’t need a flashy, professionally produced video to get your message across. If you own a smartphone, DSLR camera or a point-and-shoot, you’re already capable of making great video content. Record yourself or someone else conveying a message you would like to get across via social media, upload it, and now you have some new video content for current fans and potential new followers to enjoy.
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Creating effective social media is not as complicated as you might think. You just have to use the tools already at your disposal—most social media desktop and mobile apps are designed so you can make the most out of the platform. Using these five easy tips, you’ll be able to positively impact the effectiveness of your social media campaigns.