When designing your author website, you want to be sure that, from head to toe, it will make a great first impression on your visitors. So you’ll spend a lot of time considering different styles and looks in order to choose the most eye-catching header, an intriguing home page design, and maybe even a new head shot. But before you launch your author website, Web Design Relief has a question: What about your website’s footer?
You might think your website’s footer doesn’t matter and that no one is going to look at the bottom of your page. But consider this: Your footer appears at the bottom of every page on your website. So ignoring the potential of your site’s footer is like getting dressed up in a sleek black tuxedo…and then putting on clunky brown shoes.
6 Ways To Maximize The Impact Of Your Author Website Footer
Social Media Connections. Never overlook an opportunity to connect with your visitors and fans via social media. Putting social media links and buttons in your footer—and at your visitors’ fingertips— makes it easy to cross promote and reach your audience on Facebook, Twitter, Instagram, Tumblr, and more!
Literary Awards and Quotes from Reviewers. While visitors are perusing your website pages, you can keep your literary awards, accolades, and affirmative quotes from reviewers in view by placing them strategically in your footer. This positive reinforcement can help turn browsers into buyers!
A Book Carousel. This is a great way to feature multiple book projects that will appear in a scrolling element on every page. Showcasing your books in a carousel lets your potential fans easily see all the books you have available, which can boost your overall sales.
About Me and Contact Info. Typically, the About Me and Contact Info appear on separate pages on your author website. Your website will stand out from the pack and have the potential to engage more viewers if you put your basic contact information and a short bio with a head shot in your footer.
Copyright Notice. This is a standard element that should be in every website footer, and one we felt is important to mention. The copyright notice should include the © symbol, the year of your website’s publication, and your name. The footer is also where you note the designer if your website was created by a third party.
Call to Action. The footer is a great place to remind your visitors to follow you on your social networks, sign up for your newsletter, or join your email list to receive exclusive freebies. And be sure to mention where and how they can purchase your book!
Important Design Elements For Your Website Footer
In most cases, your website footer is a smaller area. So you’ll want to feature only the elements that focus on your main goal, whether it’s selling books, building your email list, or growing your social media connections. This is not the place for an information dump—if your footer is too busy and disconnected, visitors will simply ignore it.
Also, the design of your website footer shouldn’t look like an afterthought slapped on at the last minute—integrate the design into your overall theme by incorporating similar graphic elements and colors. Use an easy-to-read typeface that stands out on the background.
Question: What does your author website footer include?