A strong author platform doesn’t happen overnight. Growing your audience and nurturing your online reputation takes time, planning, and persistence. At Web Design Relief, we know a new year offers excellent opportunities to improve your online marketing in a systematic way. So while you’re making resolutions to exercise and read more, consider these four New Year’s resolutions to boost your author platform through the coming year:
Resolution One: Maximize Your Author Website
Take a good, hard look at your author website. This is the hub for all your online marketing and promotion campaigns. Is it the best that it can be?
- Have you integrated active social media icons?
- Do you have a prominent newsletter sign-up?
- Is your author bio maximized to show the real you?
- Have you written text that optimizes for SEO?
Building an effective author platform starts with an excellent author website, so make sure yours works.
Resolution Two: Post Well And Consistently On Social Media Platforms
Savvy authors know social media works best when you’re posting quality material on a regular basis. Resolve to increase interaction, engagement, and your overall audience by posting well and steadily.
- Write better posts by thinking outside the box:
- Seek inspiration in this social media cheat sheet.
- Know your author brand.
- Be creative by using your characters and writing to your advantage.
- Make sure every post has a call to action.
- Respond to comments and queries.
- Consider hiring a professional to help if you feel overwhelmed.
- Post more regularly by taking advantage of these tools to schedule across platforms:
- Check out how to schedule posts for Facebook Author Pages.
- See how Tweet Deck does the same for Twitter.
- Learn how to integrate Instagram to Facebook and Twitter.
- Find out how to feed your Facebook posts automatically into Twitter.
- Use Hootsuite and other social media management tools that can coordinate for multiple platforms to make your job easier.
Resolution Three: Blog On A Regular Schedule
Like social media campaigns, blogging requires consistency and some level of frequency. A frequent blog contributes to SEO and makes your website appear higher in search algorithms. Consider how often you can comfortably post, then set a campaign schedule and plan ahead.
- Spend a day or two brainstorming blog ideas for the year so that you’ll have a source of inspiration when you feel like the writer’s well is dry.
- Arrange for guest bloggers periodically to give yourself a breather—just make sure you choose your guest bloggers
- Consider seeking opportunities to guest blog on other authors’ blogs to expand your audience.
Resolution Four: Use Online Marketing To Increase Your Newsletter Subscription List
Having thousands of social media followers is wonderful, but you don’t own that platform. So at any moment, the social media platform can change algorithms and limit your reach to the very fans who have chosen to follow you! It’s always better to get those fans onto your newsletter subscription list so YOU can control who sees your message and when.
Here are smart ways you can turn social media followers into newsletter subscribers:
- Pin a post to the top of your social media feeds asking followers to sign up for your newsletter.
- Run a promotion for a bookstore gift certificate or an eReader in exchange for subscribers.
- Offer up a gift (a free novella, short story, or a sneak-peek chapter of an upcoming book) to anyone who signs up for your newsletter.
- Consider multi-author book giveaways to gain newsletter subscribers.
New Year’s resolutions have a tendency to fizzle out by Valentine’s Day, but that doesn’t have to be the fate of yours. Check out how to stick to your New Year’s resolutions now that you’ve made them.
Question: How many social media platforms do you post regularly on? Which is your favorite and why?