Sometimes the idea of having two of something sounds wonderful! (Unless it’s a paper cut, of course.) Yet many writers might think that maintaining not one, but two author websites would be exhausting. At Web Design Relief, we know there are major benefits to compartmentalizing your online content. Not only will it make your books more searchable by doubling the search engine optimization (SEO), but you’ll also increase your readership and visibility—and possibly sell more books! Here’s when it pays to juggle more than one author website.
Reasons For Having More Than One Author Website
You Write In Different Genres
One of the best reasons for having more than one author website is that you write in multiple genres. Fans of your children’s book series may not be in the market for your new bloodcurdling horror novel. This also applies to authors who write both books and short prose or poetry. And you may want separate websites if you write academic, scholarly, or journalistic pieces in addition to creative works. Having separate author websites lets you target each audience with a different site, allowing you to build your fan base in each genre.
You Use A Pen Name
Authors use a pen name for a variety of reasons. J. K. Rowling has written under a different pen name to separate her smash-hit Harry Potter series from her venture into the mystery and crime genre. If you write using more than one name, having author websites for your real and pen names will help all of your readers easily find you and your books.
You Need A Website With A Specific Purpose
Do you want an author website that focuses on your blog, or one with the primary purpose of selling your books? Maybe you just want a website that acts as a portfolio to display your publications. Having multiple websites may be the best way to boost your reach, laser-focus your call to action, and make your information easy to find online. Web visitors will land exactly where they want to be, instead of clicking through page after page on one overstuffed website.
You Have More Than One Writing-Focused Career
Many authors also moonlight as editors and proofreaders. Keeping your business side separate from your creative side helps you provide each audience with the information they are looking for. Literary agents want to know about your novel—not how much you charge to proofread a manuscript. Likewise, someone looking for an editor will want to know about your grammar skills and be less interested in your irreverent humor book series.
You’re Thinking Outside The Box
Marketing-savvy authors sometimes create websites specifically for a character or a significant setting in their books. This allows readers to connect with their stories on a more realistic level. A great example is John Watson’s Blog, written from the perspective of Sherlock Holmes’s assistant.
You’d Like To Do Some Good
If your writing sheds light on an important topic, you might consider creating a website to increase awareness of a particular charity or cause. While your author website acts as your online business card, a separate website can focus on educating visitors and offering opportunities to provide assistance. Novelist, poet, and prose writer King Grossman has one website dedicated to his writing, and another for his foundation, Occupy the Word, which aims to support emerging writers.
Having more than one website can help you keep your message and call to action centered on the right audience. And the easiest way to create multiple websites is with the help of tech-savvy experts like the ones you’ll find at Web Design Relief. Contact us for a free consultation today!
Question: What writers do you know have more than one author website?