How To Juggle More Than One Author Website | Web Design Relief

by | Sep 26, 2019 | Author Website Design | 0 comments

Sometimes the idea of having two of something sounds wonderful! (Unless it’s a paper cut, of course.) Yet many writers might think that maintaining not one, but two author websites would be exhausting. At Web Design Relief, we know there are major benefits to compartmentalizing your online content. Not only will it make your books more searchable by doubling the search engine optimization (SEO), but you’ll also increase your readership and visibility—and possibly sell more books! Here’s when it pays to juggle more than one author website.

Reasons For Having More Than One Author Website

You Write In Different Genres

One of the best reasons for having more than one author website is that you write in multiple genres. Fans of your children’s book series may not be in the market for your new bloodcurdling horror novel. This also applies to authors who write both books and short prose or poetry. And you may want separate websites if you write academic, scholarly, or journalistic pieces in addition to creative works. Having separate author websites lets you target each audience with a different site, allowing you to build your fan base in each genre.

You Use A Pen Name

Authors use a pen name for a variety of reasons. J. K. Rowling has written under a different pen name to separate her smash-hit Harry Potter series from her venture into the mystery and crime genre. If you write using more than one name, having author websites for your real and pen names will help all of your readers easily find you and your books. 

You Need A Website With A Specific Purpose

Do you want an author website that focuses on your blog, or one with the primary purpose of selling your books? Maybe you just want a website that acts as a portfolio to display your publications. Having multiple websites may be the best way to boost your reach, laser-focus your call to action, and make your information easy to find online. Web visitors will land exactly where they want to be, instead of clicking through page after page on one overstuffed website. 

You Have More Than One Writing-Focused Career

Many authors also moonlight as editors and proofreaders. Keeping your business side separate from your creative side helps you provide each audience with the information they are looking for. Literary agents want to know about your novel—not how much you charge to proofread a manuscript. Likewise, someone looking for an editor will want to know about your grammar skills and be less interested in your irreverent humor book series.

You’re Thinking Outside The Box

Marketing-savvy authors sometimes create websites specifically for a character or a significant setting in their books. This allows readers to connect with their stories on a more realistic level. A great example is John Watson’s Blog, written from the perspective of Sherlock Holmes’s assistant. 

You’d Like To Do Some Good

If your writing sheds light on an important topic, you might consider creating a website to increase awareness of a particular charity or cause. While your author website acts as your online business card, a separate website can focus on educating visitors and offering opportunities to provide assistance. Novelist, poet, and prose writer King Grossman has one website dedicated to his writing, and another for his foundation, Occupy the Word, which aims to support emerging writers.

Having more than one website can help you keep your message and call to action centered on the right audience. And the easiest way to create multiple websites is with the help of tech-savvy experts like the ones you’ll find at Web Design Relief. Contact us for a free consultation today!

 

Question: What writers do you know have more than one author website?

 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

GET YOUR FREE 4-PART REPUTATION-BUILDING GUIDE!

  • This field is for validation purposes and should be left unchanged.

FIND AN ARTICLE

RECENT ARTICLES

 

 

 

Reviews

If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.
close-link

Pin It on Pinterest

Shares
Share This