6 Ways To Use Your Author Website As A Networking Tool | Web Design Relief

by | Social Networking For Writers | 0 comments

You made the right decision and created an author website. Excellent! Now when readers, editors, or literary agents google you, your author website will act as your online business card. But the experts at Web Design Relief have a warning: Don’t let your author website just sit there like a static, online poster with your name and headshot. Savvy writers use their author websites as powerful networking tools to elevate their author platform.

Unlike writers’ conferences or conventions that happen only a few times a year, an author website can help you build professional connections anytime, anywhere. Check out these easy-to-implement ways to boost your author website’s networking capabilities.

Turn Your Author Website Into A Networking Machine

Social media integration is a simple way to turn your website into a networking tool, especially if frequently updating your website seems like a daunting task. When you put social media icons or widgets in a prime location on your website (like your header or sidebar), you can connect readers and book buyers to your Facebook, Twitter, Instagram, etc., where you can post effective marketing calls to action. Need new ideas to post on your social media accounts? Here is how to break the dry spell.

Contact forms are a must-have on any professional website, but especially for writers. Fans, readers, book buyers, agents, editors, publishers—they all may want to reach out to you! And you want to make it easy for them to do so while still keeping yourself safe online. Listing your personal email address on your website puts you at the mercy of trolls and hackers. A contact form gives you an extra layer of protection while still allowing visitors to message you privately about your writing.

Website hyperlinks are a powerful way to network. By simply placing a hyperlink to your author website beneath your signature on your emails, you make it easy for others to visit your site with just one click. This can be especially helpful when you are connecting with literary agents online, so they can have direct access and learn more about your writing.

A mailing list is a great way to build long-lasting connections with your audience. Social media platforms don’t belong to you, and you’re at the whim of ever-changing algorithms. But a mailing list gives you a captive audience and lets you keep in touch with fans and followers so that they never miss an announcement, update, or new release.

Build a blog and post often. When you regularly post to your website blog, it gives visitors a reason to keep coming back. You’re a writer—this should be second nature! Write creative, compelling blog posts and interact with readers via comments so that your website becomes a lively resource for fans and the writing community in general (which includes those always-important editors and agents). Want to double up on your networking power? Share your blog posts on your social media pages to draw more people to your author website!

LinkedIn has become the apex platform for professionals on social media. While other platforms like Facebook and Twitter have a personal touch, your LinkedIn account is all about your career as a writer and networking. You should have a dedicated icon on your author website for your LinkedIn account so you can connect with people who can help further your career. Find out how else authors can utilize LinkedIn.

Your author website shouldn’t sit there like a forgotten business card stuffed in your pocket. Use its technical capabilities to make faster, smarter, better connections and take your networking power to the next level. And if you’d like more tips on how to build a professional author platform, learn more here.

Question: Which way do you prefer to network with your fans and publishing industry insiders?


Submit a Comment

Your email address will not be published. Required fields are marked *


  • This field is for validation purposes and should be left unchanged.




If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.


Pin It on Pinterest

Share This