8 Tactics For Guest Blogging To Promote Your Book

by | Blogging Tips For Authors, Uncategorized | 0 comments


Many book bloggers love inviting authors to “pay a visit” to talk about their hot new read. But if you treat a guest blog post opportunity like a megaphone to shout “Buy my book!” at unsuspecting visitors, you’ll lose your audience fast. The key to writing an effective promotional guest blog post is to find the sweet spot between blatant marketing and casual blogging. We’ve got the tips you need!

Just For Authors: How To Write A Guest Blog Post For A Virtual Book Tour

Tell a true story about yourself that relates to writing your book. While readers don’t necessarily want to hear you drone on about how great your book is, they DO want to hear about you as a writer. By sharing something true and emotional about your writing process, you avoid offending readers with flagrant promotion, you draw attention to your book in a natural, honest way, and you let readers into your life a bit so they can relate to you.

Here are some guest blog post topic ideas:

  • Where you got the idea for your book
  • If your characters are based on real life
  • If your setting is inspired by a place that has meaning to you
  • How your writing space influenced your writing process
  • How writing a book changed you
  • How books you read as a child affected your goals
  • What music you listen to when you’re writing
  • Why your book is dedicated to a certain person
  • What you believe a good book should do
  • Why reading matters in your life
  • What’s your favorite genre—and why
  • Which books are on your keeper shelf
  • How you manage your TBR list
  • The most surprising thing about publishing a book

Include no more than one or two paragraphs about your actual book. At some point, a good guest blog post connects the author’s true story with the story of the book itself. Use a segue to work a very short synopsis of your book into the blog post (sort of like what you might use in a traditional query letter synopsis). Then, quickly transition back to talking about yourself as a writer.

Keep it short. Most book bloggers have recommended word counts. If you haven’t been given a word count target, ask for one!

Get visual. Send your host an author headshot in 300dpi, as well as a photo of your book cover, so that the blogger can post them as needed. Learn more about how to create a writer headshot.

Don’t recycle blog posts. If you’re on a book blog tour to promote your book, make sure you don’t repeat yourself too often. All of your guest blog posts will have some elements in common: They fundamentally include a story about you and a synopsis of your book. But the auxiliary information and spin on your posts need to change from one blog to the next.

Give something away. Bloggers (and readers) love content that generates buzz. Ask your readers a simple question like, “What’s the earliest book you remember reading?” Then, encourage them to post their comments to enter to win. Learn more about how to host a blog contest for book promotion.

Thank your host. No blog post is complete without a nod to your host, who was so gracious to invite you to post on his or her blog.

End with your linked bio. Include a short third-person biography at the end of your post, with a link to your author website or to a retail site where readers can pick up your book.

Remember To Cross Promote

One final note about writing a successful blog post: When possible, use your own social media networks to promote your guest appearances. Share links, pictures, and contest opportunities. Not only will your own social clout rise, but you’ll also throw a little bit of promo in your host’s direction. It’s a win-win!


Question: Have you written a guest blog post to promote a book? Tell us about your experience and leave a link to your post in our comments section. We’re all about cross promotion too!





Submit a Comment

Your email address will not be published. Required fields are marked *


  • This field is for validation purposes and should be left unchanged.




If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.


Pin It on Pinterest

Share This