Is Your Author Website Sending The Right Message? | Web Design Relief

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Visitors to your author website make instant judgments about you—who you are, what you write, and whether they are interested in reading it. You only have a few seconds to snare their attention and convince them to stay awhile. Improve the odds by making sure your writer website creates an immediate, distinct impression.

Web Design Relief Asks: Does Your Author Website Send A Strong, Clear Message?

When was the last time you updated your website? If the front page of your author website announces that your book is “coming soon in 2003,” it may be time to refresh your website. A strong author platform is vibrant, relevant, and current. Plus, regularly updating your text encourages visitors to look you up more often—and that can increase your search engine rankings. Fresh text says: I’m here, I’m meaningful, let’s connect!

Is your text designed for online reading? Writing copy that’s going to appear online is different than writing for a literary journal or future book. Why? People expect a different kind of reading experience when web browsing than they do when sitting down with a book or literary magazine. Here’s an important primer on writing for the web .

 Is your text error free? We shouldn’t have to point out the value of proofreading your website! Send the message that you’re an expert wordsmith with clean copywriting.

Does your author website work in tandem with your larger author brand? When your website works in conjunction with the other elements of your author platform (cover art, social media feeds, marketing materials), you send readers a consistent, memorable message about who you are. But when your website design conjures one mood and your cover art another, readers will receive mixed messages. Learn more about how your brand is supported by your platform.

Is your author headshot clear and unique? While you don’t necessarily need a professional portrait session to create a nice headshot, it is important that the image you use supports the same message as your website. For example: Are you going for “funny and lighthearted” or “moody and thoughtful”? Also, be sure that your image is appropriate for the Internet (fast-loading and not pixelated, etc.). Here’s how to create a great author headshot on a budget.

Does your website design encourage a single, powerful call to action? A call to action is, essentially, a directive to visitors to perform a task of your choosing (buy a book, join a mailing list, etc.). Too many calls to action and your visitor will be confused and take no action at all. Send a clear message about the BEST thing your author website is offering them (and learn more about creating a call to action here).

And The Most Important Message Your Author Website Can Send Is…

The story you tell about who you are as a writer might just be the lynchpin on which the rest of your author platform hangs—after all, everything about your writing career stems from you. Who you are as a writer—your interests, hobbies, passions, and goals—informs every choice you make, from font style to website layout to supportive text. So before you begin tinkering with text and images, zero in on the core story that makes you the writer you are! That’s the foundation you’ll need to send a strong, consistent, memorable, unique message across your entire author platform.


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If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
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Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
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I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
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I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
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