Remember Google Authorship? Here’s The Next Best Thing For Writers

by | Author Websites, Search Engine Optimization | 0 comments

Google Authorship

About a year ago Google discontinued Google Authorship, a program meant to help writers improve their author website’s search rankings. So what does the elimination of Google Authorship mean for writers today? Is there an alternative way to boost your SEO?

What Was Google Authorship?

Google Authorship was a program rolled out by the search engine kingpin that sought to use rel=author tags within posts to identify the authors of post content on the Web. Google’s search results would display any and all content created by a particular Web content author and streamline the searching process. This was of particular interest to writers, who often use their blogs to build their fan base and generate buzz for their work.

Why Was Google Authorship Discontinued?

The sad truth about Google Authorship: hardly anyone used it. In a study by Search Engine Land, a startling 70% of Web content authors studied failed to adopt the Authorship program. Check out more info on the rise and fall of Google Authorship.

Due to the lack of interest in the program, Google decided to shut down its reliance on the rel=author tag and stopped showing profile pictures and bylines next to search results. Unfortunately, this means writers (and all Web content authors) need to find new ways to improve their SEO.

Is There a Replacement for Google Authorship?

Not really. Google has not unveiled any new program that functions similarly to Authorship just yet. However, there is a way you can still achieve some of the desired effect: rich snippets. Rich snippets are the short lines of text that appear below each search result. Google identifies what a given page or post features and creates these snippets as a way of letting users know what a search result is about.


In order to implement rich snippets in your pages and posts (listen up, bloggers!), you must have a basic understanding of HTML. The process involves tagging certain elements of your post/page content so that Google can register the information and create a snippet. Read more on an in-depth look at how to mark-up your content with rich snippets.

Where Should Writers Focus Their SEO Attention Now?

If you have the know-how and time, you should definitely take advantage of rich snippets with every post you write. It’s important to stay up-to-date if you want to maintain your search rankings.

In addition to rich snippets, we recommend a thorough cross-promotional social media campaign that links your various profiles to your author website and other websites where your content appears. The social media landscape is vast, so it’s important to adopt as many strategies as possible to widen your reach. Having a cross-promotion team may also be an investment worth your time.

And if you find that managing multiple social media profiles in conjunction with your author website is taking too much time and effort away from your writing, the Writer’s Relief Virtual Assistant Program may be for you!

QUESTION: Did you use Google Authorship? Let us know your experiences in the comments!


Submit a Comment

Your email address will not be published. Required fields are marked *


  • This field is for validation purposes and should be left unchanged.




If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.


Pin It on Pinterest

Share This