How To Help Your Author Website Designer “Get You” And What You Want | Web Design Relief

by | Author Website Design, Author Websites, Design Tips & Tricks | 0 comments

You’ve looked at other author websites and you know what you like and don’t like. Now you have a pretty good idea of how you want your author website to look and function. But making your ideas a reality isn’t always easy. The experts at Web Design Relief know that effectively communicating with your web designer can mean the difference between getting what you want and being disappointed with the results—which is something that neither of you wants.

How To Effectively Communicate With Your Website Designer

Know What You Want Your Author Website To Do

If you’re an author who wants to sell books, you’ll want your book front and center. You’ll need a Buy Now button. And you should supply your design team with the highest quality, largest image available of your book.

But if you write short stories or poetry or don’t currently have a book to promote, you may want the website’s focus to be about your bio, your process, and your publication history. Knowing what your main goal is will help your web design team determine how to set up the pages on your website.

Help Your Web Designer To See What You See

Give an overview of style and format. Your author brand is important. It’s why your readers are following you instead of another writer. So it’s essential you have a website that reflects the image your fans expect.

Before you sit down with your design team, do your homework. Find examples of websites that have a similar aesthetic to what you envision for your own website, and show these to your designer. Explain which elements you like on these websites so that the designers have a better idea of what to focus on when developing your site.

Images are a vital part of website design, so if you have specific images you’d like to use, you should let your designer know at the beginning. There could be many reasons why your preferred images can’t be used, such as blurriness, potential copyright issues, or simply not working with the genre you write in. So the sooner your designer can address these issues, the better. You might consider choosing royalty-free stock images from websites like Or you can let your designer make the choices for you based on your preferred website examples. After all—that’s what they do!

Have a recent headshot ready for your author website—and if it’s a professional headshot, even better. Check out ways to get great results in your author photo.

Be ready for a reality check. Your vision of the perfect author website may not be technically feasible. Website design is advancing every day, but it still has its limitations based on the template and management system on which your site is being built. Not all templates accept all plugins.

There may also be limits based on your budget. If you’re paying for a basic, no-frills website, you shouldn’t realistically expect all the bells and whistles. And just because a big, splashy banner works well selling expensive couture jewelry doesn’t mean it’s what your readers expect to see when they visit your author website to learn more about your poetry or cozy mysteries.

Remember: Your designer isn’t a mind reader

Don’t give vague input: I don’t know, whatever you think is best. While web designers are experts and will have definite ideas about what works and what doesn’t for your particular needs and genre, leaving every choice up to the designers without giving them direction means they will have to guess at what you want. If you were secretly wishing for an image of foreboding cliffs beside the ocean for your mystery author website and the designers give you a castle in moonlight, there’s a chance you may not be happy with your website design.

Your designer wants to make you happy, and effective communication is key to making that happen. You’ll understand any limitations, and the design team will understand the aesthetic you want for your readers. Working together, you can create an author website that works perfectly for you!


Question: What do you think is the most important thing to tell your web design team?


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If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
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Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
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I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
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I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
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