How Writers Can Build Audiences Using Newsletters | Web Design Relief

by | Build Friends, Fans, And Followers, Grow Your Author Platform, Marketing And Promotion | 1 comment

How Writers Can Build Audiences Using Newsletters | Web Design Relief

Social media advertising might seem like a good choice if you’re trying to deliver your writing to a wider audience—but this actually isn’t the most effective strategy. According to a study by McKinsey & Co., e-mail newsletters are forty times more successful at reaching your audience than social media. In 2020, e-mail users will reach four billion worldwide. And unlike the access to your social media followers that changes at the whims of each platform’s algorithms, your e-mail mailing list belongs only to you. The experts at Web Design Relief have some great tips on how writers can build their audiences using newsletters.

How To Build An Audience With E-Mail Newsletters

Know your goals. First, determine what you want to accomplish with your newsletter. Are you trying to increase book sales, attract more followers on social media, or simply get your writing in front of more readers? Then contour the content of your newsletter to that goal. Focus on only one call to action at a time so your message doesn’t get complicated and confusing.

Make subscribers want to opt in. Even the most popular writers in the world still need to win over new readers. Running a contest or giveaway is one of the best ways to entice potential subscribers to sign up for your newsletter. Just remember to clearly state that by entering your contest or drawing, entrants will be added to your mailing list. Readers may also feel a closer connection to you and your work if you offer exclusive content as a reward for joining your mailing list.

Have an enticing subject line. We’ve all subscribed to a newsletter simply to get the free goodies—and then complain about our cluttered inboxes and unsubscribe from all the newsletters we’re not reading. Make sure that your e-mail stands out and gets opened! It’s important to have a subject line that grabs attention and makes your subscribers want to click on your e-mail. However, studies show that your actual sender name may be even more important. Recipients first look at the sender’s name, so receiving an e-mail with your name in the e-mail address, rather than the newsletter title, will seem more personal—and will be more likely to be opened by the recipient.

Connect with your readers. Once someone subscribes to your newsletter, be sure your content grabs the reader’s attention. The content of your newsletter should be welcoming, relatable, and broken into short, easy-to-read paragraphs. To form a connection, speak to your audience in the second person so it seems you’re talking one-on-one to the reader.

Be consistent. Be clear about how frequently readers can expect to receive e-mail from you—and stick to the schedule. If you promise readers a weekly or monthly newsletter, make sure you can provide interesting content within that time frame. Your newsletter is an important element in your author brand. Sending your newsletter less frequently than your promised delivery schedule—or at haphazard, random intervals—would be inconsistent branding and might damage the author brand you are trying to create. Conversely, sending more e-mails than you promised will annoy readers and cause them to either unsubscribe, block, or even report you as a spammer. Avoid these potential problems by adhering to the schedule.

Use visuals. The average recipient of your e-mail spends a mere 51 seconds reading it. Images help your readers get a general sense of your message without having to read every word of it. Create visuals that not only make it easy for readers to grasp your message quickly, but also ensure that your content is understood even if it isn’t completely read.

By following these tips, you’ll be able to craft a newsletter that your subscribers will enjoy opening and reading—which will make it easier for you to grow your audience!


Question: Which author newsletter is your favorite? Why?

1 Comment

  1. Loren Stephens

    Thanks. Excellent tips. I do all of the above, and I find that putting my name out there first before the subject line makes it far more likely that someone will open my newsletter. Lots of white space and visuals help, too, and promoting something at the end that might not even relate to the newsletter such as a great retreat, an artist who I admire, or something of that nature is appreciated. Greetings to all my friends at Writer’s Relief. Regards, Loren Stephens

    P.S. My novel, All Sorrows Can Be Borne, will be published by Rare Bird. Pub date is May 2021.


Submit a Comment

Your email address will not be published. Required fields are marked *


  • This field is for validation purposes and should be left unchanged.




If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.


Pin It on Pinterest

Share This