Industry Influencer: Chuck Sambuchino

by | Marketing And Promotion, Social Networking For Writers | 33 comments

Chuck SambuchinoIn this installment of our Industry Influencer we’re talking to Chuck Sambuchino of Writer’s Digest Books. Chuck edits the Guide To Literary Agents and the Children’s Writer’s And Illustrator’s Markets. His Guide to Literary Agents Blog is one of the largest blogs in publishing. Chuck’s 2010 humor book, How To Survive A Garden Gnome Attack, was optioned by Sony Pictures, and his second humor book, Red Dog/Blue Dog, is a photo collection of dogs doing liberal and conservative things. Chuck has also written the writing guides Formatting & Submitting Your Manuscript and Create Your Writer Platform. Find all his books on Amazon here. In addition, he is a freelance book & query editor, husband, sleep-deprived new father, and owner of a flabby-yet-lovable dog named Graham. Find Chuck on Twitter.

CONTEST: Leave a comment on this blog post by April 11 to enter to win a FREE copy of one of Chuck’s books! Contest now closed.


Tell us about Create Your Writer Platform. How does the book enrich a writer’s life?Create_Your_Writer_Platform

This is a book all about how to build your visibility, networking, and self-marketing potential as an author. It talks about things like easy changes you can make all around you each and every day—down to nitty-gritty tips on things like blogs, social media, public speaking, and more. I wrote the book because the subject of “writer platform” became popular about five years ago, and the conversation just keeps getting louder.

The book enriches writers’ lives because it offers tons of practical tips on how to get your name out there and make connections. The better your platform, the more books you can sell. And the more books you can sell, the more your future as a writer is secure. You’ll be able to get more book deals and make a better living as a writer. Any writer of any book can benefit from being more well-known.

When’s the right time for a writer to start building his/her author platform?

Immediately. A platform is built before you need it. Think about it. You wouldn’t want to have a book come out, then spend years trying to develop a newsletter with 10,000 subscribers, would you? The goal is to develop the fan following now, so that when your book comes out, you already have channels and avenues in existence that you can use to sell your book (such as that newsletter). You’ve already made friendships and relationships, rather than seeking them out solely in the interest of hocking your book that just came out.

Keep in mind that every little bit helps. Start slow, but start now. Also keep in mind that when developing a platform and getting “out there” in the world, you do not have to go it alone. This is one of the Fundamental Principles of Platform. If you feel that starting a blog is too daunting, contribute to existing blogs instead. You don’t have to start your own organization if you can help out with another or speak at established events. Work with others wherever you can. You see this kind of collaboration all around you, every day.

Does building a writer platform have to be expensive? Can you recommend cost-effective ways of reputation-building?

I’m not aware that platform-building costs much money at all. The only real costs would be website construction and buying domain names, etc. But all those costs would likely run you only a few hundred dollars a year (which you can then write off). The Internet has made it very easy to meet people and connect with others. You could always travel to California for a conference, sure (and there is great value in conferences and events), but you can do plenty via Facebook and Twitter as well. Internet networking is quite cheap.

In terms of keeping costs down, I will say this: Try to combine attending a writers conference with an out-of-town trip to see a relative. If you’re headed to meet in-laws in Seattle, Atlanta, Boston, or wherever, go during the weekend a conference is held in town. That way, you can combine costs, and then write off a bunch of expenses.

At Web Design Relief, we help writers develop their platform starting with strong Web design specifically for authors—and we’ll admit that we’re biased when it comes to the power of the Web for platform building. Do you think it’s possible in this day and age for a writer to develop a strong platform without having a Web presence?

Great question—one that I asked literary agents in my book. And agents said it is indeed possible, though not recommended. Usually these types of successful writers are longtime journalists with boatloads of media contacts. 99% of writers do not fit into that category of writer, so 99% of writers should be online in some way.

I often advise newbies to the platform arena to take steps in developing at least these three things:

1. Create a website. It doesn’t have to be pretty. It just has to be clear and present. The point is: When people Google your name, have something turn up.

2. Develop a “new school” platform plank. Be on Twitter or be actively blogging. Both are good, but pick at least one and try to dig deep and make some progress.

3. Develop an “old school” platform plank. You can write magazine articles, be an on-air contributor to a local TV or radio show, or try to speak in public. Any of these are good; try to get at least one.

Through these three things, you should slowly start to get your name out there, accrue followers and fans, etc.—and build your platform!

We’re dying to know details: Can you tell us about getting your wildly popular humor book How To Survive a Garden Gnome Attack optioned for film with Sony? What was the process that led to the option?

A lot of literary agents, my own included, have contacts in the film world. Whenever these agents sell any book, they pass the manuscript on to their co-agents in Hollywood and ask them if they could stir up attention to adapt the book into a movie. This is a very standard thing to do with almost any book that’s sold by an agent; many books get passed around in Los Angeles, but few make it past that first step.

After GNOME ATTACK was released, the manuscript, like many others, was sent to a Hollywood co-agent to generate possible interest from producers. Since this protocol is so standard, I tried not to get my hopes up. But then, we received some huge, out-of-the-blue news. Robert Zemeckis, who directed Back to the Future and many other great movies, had gotten wind of the book and wanted to discuss it with my co-agent representation in Los Angeles. (His people called my people!)

You must realize that I had absolutely nothing to do with this process. All of this was handled by my agents. I just received occasional phone calls to update me on the process.

A few months later, Zemeckis’ production company, ImageMovers, formally optioned the book—meaning that they bought film rights for a limited amount of time in the hopes that all the pieces come together and they can actually greenlight the film. It was quite a whirlwind experience, and I still can’t actually believe it most days. One of my grandest hopes is that this film actually gets made; I can easily say that attending the premiere would likely be one of the greatest moments of my life. (Sometimes my wife starts talking about what kind of dress she wants to wear on the red carpet!)

A lot of people are discussing platform and social media these days. What makes your book unique?

One of the best parts about my book is that it’s not just me talking. I did long interviews with 10 different literary agents and sprinkled their advice and opinions throughout the book. Also, the last third of the book is 12 long author case studies that examine different writers who developed their platforms from scratch. The goal was to show you different paths so you can learn by example.

The truth is that I am often wary of advice when it is just the opinion of one person. For this book, I wanted to cull together advice from dozens of agents, writers, and publicists, then use their feedback to synthesize the best tips for writers. It’s always good to hear a lot of thoughts and feedback before making a decision.

So we heard that you’re a new father. How is your little one?

Little Geneva Rose Sambuchino is approaching three months old, and she is an energetic bundle of love. She likes it when I dance with her in my arms, and she likes falling asleep while listening to me playing music on the piano. Overall, she’s one cool girl. My wife and I keep arguing over who she looks like more.

Chuck, did you want to give away a copy of one of your books to one random commenter?

I’d be happy to. Just send me the winner’s address.

QUESTION: How did you know the time was right for you to begin building your author platform?


  1. Sylvia Olson

    I need this book! I am just starting out with my platform and I feel totally overwhelmed as there is so much to take in that I don’t know where to start.

    • Web Design Relief

      We hope this book, plus the information we offer here on our blog, will get you started in the direction. 🙂

  2. Mi West

    The time has always been right to begin (but,..)

    I think Chuck’s words are an excellent catalyst (along with a honorable mention in a recent contest and an e-published short story this month; at least, I can start with a web page of two lines :-))

    In fact, the web also saves my time and effort (think Submittable, or this site, or Chuck’s blog) – the time I’ll have to invest is just the other side of the coin.

    Many thanks for a great interview!

  3. Maxine Nelson

    I love the Writer’s Digest Books. Thank you for an excellent interview!

  4. Jim Stewart

    Interesting stuff. When I start thinking about this stuff, it feels like my skin is on inside out.

  5. Mandy Buffington

    Am loving these as there is some great information we can learn from those inside the writing business.

  6. Mary

    I know I need to build my platform. But sometimes it feels like a high dive. All I need is a little push!

  7. Mariah

    Thank you for another excellent interview!

  8. Tracy Pierceall

    A whole new aspect to writing I never considered before! I have a similar dream to see a book I write turned into a movie. I hope yours comes true!!!

  9. Diana Hawkins

    Glad I found this page. Enjoyed reading it a lot. I’m always looking at what people suggest on marketing to pass on to my authors, so they can try it too.

    Love the description on how your book was developed.

  10. Jordan

    When I decided to self-publish, it came as no surprise I’d have to heavily rely on an author platform to raise the books profile. What did surprise me is that, despite plenty of books on self-publishing, theres very few quality ones that address the issue of the author platform.

    Most of the decent self-publishing books, such as Cathrine Ryan Howard’s “Self-publishing for the sane” do repeat the importance of the author network many times yet fail to go into much more detail than Facebook and Twitter. Facebook and Twitter by themselves does not equal an author network!

    I’m just starting my journey down the self-publishing path so I’ll be sure to read this book!

  11. Christie

    Great interview! This looks like an invaluable book for any writer. When I first started thinking about trying to get my book published, Chuck’s interviews and advice were very helpful. I’d love to get my hands on this book!

  12. Denise

    This sounds like excellent material – too often, it can seem intimidating. Isn’t writing hard enough without having to do all this? Anything that makes the effort easier is a big plus in my book. I know marketing needs to be done, but I want to make sure that what I do is efficient and effective. Chuck sure seems to know his stuff and thus, would help us all be better at doing this important aspect of our job.

  13. Ramona Pina

    It only took me 10 years after to college to realized that I should make a career of writing. I recently started a blog and am working to edit a
    Manuscript that I began many years ago but feel so overwhelmed! I’m drowning in this ocean of social media and believe this book could seriously guide me to succeed.

  14. Rose Jermusyk

    I have mostly strange ideas about developing my platform: blogging about Star Trek to write sonnets; blogging blogging the 150 stanzas comprising an epic pantoum; and, possibly selling writing-related quilts. It’d sure be nice to have a book to let me know if I’m on the right track.

  15. Candace Johnson

    The right time to begin building an author platform is yesterday! Many of my freelance clients ask this question, and I’m frankly surprised that with all the excellent info out there–like this article–so many writers still think that platform building is something that just happens when they publish a book. Thanks for a great article, which I know I will share many times.

  16. Scott

    Thanks for the post. Nice to see some “old school” advice as well as suggestions to get your name out on the Web.

  17. Erinne

    Great meeting you and hearing you speak at WDCE!! Thank you for all the wonderful words of wisdom!

  18. Cindie Sorenson

    As a new, and as yet unpublished, author, I started Twitter a month ago which exposed me to Chuck Sambuchino’s articles, posts and interviews which I have found so helpful. I was glad to find this interview as well since it is a steep learning curve to build a platform. Thanks so much for all the helpful advice!

    ps Twenty-five years ago we welcomed Janeva Pearl into our family. I wish the best for you and your Geneva Rose. I am sure your wife will look fabulous on the red carpet of your movie premiere!

  19. Lesli C-K

    Thanks, this is exactly what I need to do. Good advice.

  20. Fiona Skye

    Being a writer is no longer about just writing books. Now you have to market them and yourself and to be honest, it’s all so overwhelming! I have the feeling that Mr. Sambuchino’s book and his blog might help me feel a little more on top of things.

  21. Audrey

    Please please I would love to win this! I would like to know how to create my platform!!! Just starting out as a writer!!! I need to know!

  22. DJ

    I have recently picked up a few books by Chuck Sambuchino and have found them to be very well written and informative. This interview was excellent and helpful. Thank you.

  23. RoMay

    Great interview! 🙂

  24. Daniel Albright

    Seems like it’d be awfully hard to develop a following before publishing anything, but definitely worth a shot! Maybe publishing short stories online, including on your website, would be useful.

    • Web Design Relief

      Hi Daniel, we don’t recommend posting work on your website unless it’s already been published or you don’t plan on having it published.

  25. Lynda Jo Schuessler

    Great interview. Chuck, your Guide to Literary Agents Blog has provided so much information. I’m sure the book will be well worth reading.

  26. Kerry Hartjen

    What great advice, especially for people like me who are new to the digital publishing world. I really appreciate the depth of information here. Thank you so much for a truly useful post.

  27. Amy Lyon

    Love me some practical tips! Thanks for the interview 🙂

  28. Sarah McElrath

    One of the hardest parts for me is perseverance when there aren’t very many comments.
    Just have to keep trying, I guess.


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