How To Make The Most Of The Cover Art On Your Author Website

by | Author Websites, Blogging Tips For Authors, Design Tips & Tricks | 0 comments

How To Make The Most Of Your Cover Art On Your Author Website

Your book’s cover art is an invaluable marketing tool. A well-designed book cover will seriously boost sales by attracting more potential readers. And using cover art in smart, creative ways on a website will make your author branding instantly recognizable and effective! You can find the following author website examples, and more, at Web Design Relief’s website portfolio.


How To Amp Up Your Website With Your Book’s Cover Art


  1. Keep the design simple—let your book cover be the focus.




If your book cover has bold, striking colors or visuals, keep the rest of your website design simple to let the cover art really stand out. When people visit your website, their eyes will immediately be drawn to the image of your book, making them more likely to click on the link to purchase it online! To make sure your book is the main focus on your homepage, consider a minimalist design for your site.



  1. Feature an image from your book cover as your website’s background.


If your cover art highlights an important location, character, or theme from your book, using a similar image as the background of your website will help emphasize the tone and mood of that visual. The repetition of similar images across various pages on your website will make your book’s cover art more memorable. And when visitors remember your artwork while they’re browsing for books to buy, they might be more likely to make a purchase.



  1. Take inspiration from the color scheme and design of your book cover.


If you want your website to have a cohesive, unified look, select colors from your book cover and use similar shades in the background and content of your website. Using coordinating fonts or motifs that match your cover will also give visitors a strong sense of your author brand. The more you visually reinforce the message of your author brand, the more likely you’ll make a memorable impact.



  1. Show the cover image in your header.


Your website’s header is incredibly important because it will usually be displayed across all the pages on your author website. Choosing an image from your book cover to feature in the header allows you to keep the overall design of your website simple while still giving potential fans a clue as to what your book is about.



  1. Display multiple book covers to create an overall sense of your author brand.


If you’ve written multiple books, featuring all of your covers as thumbnails right on the homepage will help visitors get a sense of your overall author brand. For instance: Bright, colorful children’s books will convey a very different mood and intention than several western or fantasy book covers. You might also consider using a carousel or slideshow to showcase numerous book covers in a small space!



  1. Include a compelling “call to action” with your cover.


Sometimes, a book cover alone isn’t enough to make the sale—for an extra marketing boost, include a specific, attention-grabbing call to action along with your book cover. Offer the first chapter free, provide a special discount, or remind readers how quickly they can access e-book versions of your novel. That extra incentive may be enough to boost your sales! Learn more about how to create a strong call to action.


  1. Use your cover art in a book trailer!


A book trailer featuring your cover art and other high-quality graphics can help engage your audience and entice them to click “buy.” For professionally produced book trailers, visit Self-Publishing Relief and take a look at our portfolio.


QUESTION: Are there other ways you’ve used your cover art on your author website? Tell us about it!





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If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
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Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
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I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
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I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
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