Photo by zola-studio via FlickrIf you’re setting out to establish an author brand, then images may be your best friend—both on your website and on your social media platform. Whether your images go viral or simply resonate with your fans, your pics are social media party favors that help ensure people are having a good time on your page.

So take advantage of key promotional opportunities by learning the art of posting images on social media sites like Facebook, Twitter, LinkedIn, Tumblr, Goodreads, Pinterest—and your own author website.

What Images Or Photos Do People Want To See?

Who doesn’t love pictures of grumpy cats and fat puppies? Enhance your social media content with pictures that draw people in. People want eye candy—images that inspire, make them laugh, or go “Aw…” They like photos of cute animals, funny photos with captions, pictures of signs with terrible typos, inspirational images, and motivational quotes.

When it comes to the Web, a striking image has more power than text alone. People are much more likely to take notice of a funny meme than a paragraph-long posting about your latest novel. Photos and other forms of visual content keep your readers interested!

What To Avoid Posting:

Let’s emphasize that an embarrassing photo or image can be linked anywhere and everywhere on the Internet. As a writer, you’d rather be known for your publication credits than pictures of you waving an empty tequila bottle or passed out by the pool.

For safety’s sake on social networks, don’t post pictures of your kids on public access sites, and don’t encourage an unprofessional reputation by posting pictures of yourself in racy attire or bathing suits.

Also, avoid the bathroom mirror shot—you know, the duck-lipped self-portrait so popular among teenagers… For more tips on what to avoid online, check out our article: The Eleven Deadly Sins of Online Promotion for Writers.

More Helpful Hints:

  1. Add text to your photos. Some pictures are so adorable or funny, they can stand alone, but photos with captions are more likely to be shared by others.
  2. Have a professional photograph taken of yourself, something that would be appropriate for a broad audience. Go for a professional, yet warm image to help people put a face to the name.
  3. Take advantage of Pinterest, a social networking site that appeals to creative types—perfect for writers! If you have a blog, make sure you insert at least one image that readers can “pin” for each post, and tap into a wider audience. The pins can also be shared on Twitter and Facebook.
  4. Spread the word of your accomplishments! Have you won an award, received a great review, or published a poem in a literary magazine? Take a screen shot of the award, the review, or the cover of the magazine and toot your own horn.
  5. Use stock images or edit your own to illustrate a blog post. There are dozens of sites offering stock images—some are inexpensive, others more expensive, and some are freebies. (Check carefully for usage rights!) If you’re using your own images, there are many photo editing programs you can use to add text, crop, or otherwise enhance the photo.
  6. Nonfiction authors, you can use pictures and videos related to your subject matter to establish your expertise. If you wrote a how-to book about building tree houses, post images of some of the world’s craziest-looking tree houses or a how-to video of yourself demonstrating building techniques.
  7. Make sure your pictures are at least 400 to 500 pixels wide. Social media readers tend to scan quickly, and they’re more likely to skip over posts with tiny images.

By mastering the art of posting images on popular social networking sites like Twitter, Facebook, LinkedIn, and Pinterest, you can help boost your engagement with fans. Whether you’re posting images of your book cover, pictures of yourself at a writer’s conference, or simply catching people’s eyes with a meme of cuddly koala bears, visual content increases the success of your social media strategy.

And let’s not forget about the power of a strong website and blog. Don’t have an author website? Web Design Relief can create an affordable, custom site for you—we take care of the technical details, while you maintain full control. Let’s get started!

QUESTION: What kind of photos work well for you?


Submit a Comment

Your email address will not be published. Required fields are marked *


  • This field is for validation purposes and should be left unchanged.




If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.


Pin It on Pinterest

Share This