5 Mistakes That Lead To Social Media Burnout: How To Avoid Stress, Frustration, And Exhaustion In Your Social Media Campaign

by | Marketing And Promotion, Pinterest Tips, Social Networking For Writers, Twitter Tips | 1 comment

5 Mistakes That Lead To Social Media Burnout: How To Avoid Stress, Frustration, And Exhaustion In Your Social Media Campaign

You find yourself staring glassy-eyed at your computer monitor, your mind a complete blank. The thought of logging into your social media account makes you break out in hashtag-shaped hives. You’ve got it bad, my friend: social media burnout.

You might think the answer is to simply stop using social media. But what you really need to do is change your behavior and avoid making the mistakes that led to your social status meltdown in the first place.

Avoid These Five Mistakes That Can Lead To Social Media Burnout

Taking on too many social networks at once.  If being on Facebook is good, then also being on Twitter, Pinterest, Google+, and Linkedin should be even better, right? True, but you may soon find yourself posting to multiple sites, multiple times a day, every day. What started out as a great idea to promote your writing has become an out-of-control burden. Stop, take a deep breath, and step away from the keyboard.

If you’re going to maintain a presence on multiple social sites, consider streamlining your activity by consolidating all your accounts onto one dashboard to update all your social media accounts at once.

Monitoring your social media accounts 24/7. Your social media activity doesn’t have to be an around-the-clock effort. And don’t feel compelled to reply to every post or tweet. Know when to say no: Give yourself time limits—and when time’s up, log off.

Focusing on the wrong social network. You want to update fans about your latest publishing acceptance…but you’re only on Pinterest, a site geared to visuals and few words. Or you need to send out real-time information about your book reading location change…and you’re using Linkedin, a business profile platform. Using the wrong social platform for your needs will only lead to frustration. Instead, let us help you choose which site works best for you.

Posting infrequently. How can NOT posting on social media sites be linked to burnout? Because it usually signals that you’ve lost your enthusiasm. If your last post is from weeks, or even (yikes!) months ago, people will assume your account is abandoned and stop visiting. And no one is going to reply to a question you posted two months ago; everyone’s moved on. A recent Pew Research study reports that 69% of adults regularly use social media. If you’re not consistently connecting with this audience, you’re missing out on a valuable opportunity.

To keep yourself updating regularly, create a cache of posts that can be scheduled in advance. And spark your own interest by trying new ideas: Are you using hashtags? Adding photos? Hosting contests? If you’re actively participating and having fun, your followers will be too.

Pursuing quantity over quality of followers. If you spend all your time on social media pumping up the amount of followers you have, you’re going to wear yourself out chasing empty numbers. And all those so-called “guaranteed” followers won’t fool literary agents or editors. Instead, use your energy to interact with real fans and followers who have a genuine interest in your writing.

By maintaining a reasonable balance in your social media activity, keeping a sense of excitement, and remembering to occasionally unplug, you’ll avoid making the mistakes that can lead to social media burnout.

Photo by William Brawley

QUESTION: Have you ever experienced social media burnout? How did you cope?

1 Comment

  1. rene

    looking forward to learning how to write better. i am starting from scratch. right now write what i feel and see around me. would like to learn how be more aggressive in my writings and the different genre’s i have not tapped into that i may be able to express myself.


Submit a Comment

Your email address will not be published. Required fields are marked *


  • This field is for validation purposes and should be left unchanged.




If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.


Pin It on Pinterest

Share This