Maintaining a consistent presence on social media helps support your author brand. However, it isn’t always easy to come up with interesting, new topics that will keep your followers engaged! You don’t want to saturate your social media feeds with a barrage of “buy my book” pleas or other hard sells. Fortunately, the social media experts at Web Design Relief know how to keep your fans happy. Here are 15 things writers can talk about on social media.

15 Things Writers Can Talk About In Social Media Posts

What You’re Reading Now: Your readers want to connect with a real person, not a faceless “author.” And we all know that writers are also readers! Sharing thoughts about the book you’re currently reading shows your personal taste and helps followers connect with the real you.

Writing And Grammar Tips: What tips and tricks work for you when you’re writing? What grammar advice can you give other writers? This is your area of expertise—share your knowledge with others!

Your Writing Journey: Talk about how you began writing, how you completed your latest story/essay/poem, what inspires your work, acceptances, rejections, moments of self-doubt, creative breakthroughs, and more.

Reactions To Industry News: Perhaps a book prize list was just released, or your favorite author has announced a new book. Let followers know your thoughts and reactions.

Hobbies: Your fans want to know what you’re up to when you’re not reading or writing! Did you spend the weekend hiking or rock-climbing? Or were you busy making pottery? This offers a great opportunity to post photos, which can boost interactions and engagement by grabbing your audience’s attention.

Lists of Favorites: Whether it’s about your favorite books, authors, or snacks, lists are always popular on social media and are easy to post on Twitter/X, BlueSky, Facebook, Instagram, and other platforms. You might even make a short video!

Funny GIFs/Memes: An on-brand, funny post can spark a good chuckle—and you can even make your own! GIFs and memes are also inherently shareable, which can help you reach new readers who aren’t yet followers.

Inspiring Quotes: As author Jorge Luis Borges once said, “Life itself is a quotation.” A good quote can lift your audiences’ spirits and create a human connection. You can use free programs like Quozio to post memorable, funny, motivational, or inspirational quotes by writers, actors, and other artists.

Ask Me Anything (AMA): Allow your audience to ask you questions! You’ll forge stronger bonds with your followers, and you can also use this opportunity to mention your latest publication details.

Interesting Products: Talk about the latest tools or products that have made your writing life easier (or more fun!). Are you using speech-to-writing software or a computer keyboard that clickety-clacks like an old-school typewriter? Did you just get a T-shirt or tote bag with a funny saying about the writing life (be sure to share a photo!)? Give your fans the scoop!

Collaborations: If you’re writing with a co-author or attending an event or book signing with other authors, be sure to let your fans know. Share these posts with the other authors you’re working with to expand your social media outreach!

Current Writing Project: Share updates on your writing! An excerpt from your latest work-in-progress will build interest and hopefully build readership and boost book sales!

Shout-Outs And Thank-Yous: When your followers feel visible and valued, they become loyal supporters. Be sure to reply to any messages or comments. You can also give a shout-out to your beta readers, editors, agent, proofreaders, and others who’ve helped you in your writing career.

Writing Prompts: Even if your followers aren’t writers, trying writing prompts can be fun! Coming up with ideas can inspire you to think outside the box—and may even spark your own creativity. They are also very shareable and can help get your name in front of potential new readers.

Everyday Life And Holidays: Remember, your followers are intrigued by you, not just your author persona. Share photos of your holiday treats or traditions, or how your garden is blooming. Fans will be fascinated to learn their favorite horror writer sips peppermint-flavored cocoa from a cupid-covered mug, or that their must-read romance novelist loves bouquets of black tulips.

Social media posts that are fresh and interesting will build your fan base and keep your followers coming back for more. And be sure to feature your social media links on your author website. If you don’t have an author website yet (and every writer should!), the tech experts at Web Design Relief can help. We’ll create a great-looking website that suits your style, genre, and budget. Learn more and sign up for your free consultation call today!

Along with designing professional, affordable author websites, we’ve also been providing traditional publishing and self-publishing options for writers since 1994. Call or email us to learn more!

Question: What topics do you talk about on your social media?