How To Create A “Book Me” Page On Your Author Website To Get More Speaking Gigs| Web Design Relief

by | Apr 12, 2019 | Author Platform Resources, Build Friends, Fans, And Followers, Grow Your Author Platform | 0 comments

Networking, shaking hands, and meeting new people is a great way to drum up interest in the speaking or book signing events you can offer as an author. But your author website can be equally effective at nabbing you some new invitations to speak—if you’re using it right. Imagine: You could be lounging around in sweatpants, binge-watching Netflix, while your author website is hard at work scoring new book promo invitations and more speaking gigs on your behalf.

The marketing experts at Web Design Relief know that when you create an effective “book me” page on your author website, it will help you…

  • Get more invitations to speak at (or call in to) book clubs
  • Get more nibbles to give readings at libraries and local coffee shops
  • Get more invites from teachers who might want you to speak in classrooms
  • Get more requests from writing groups for seminars and lectures
  • Get more invitations to book fairs and festivals, book signings, and other events
  • Get more inquiries about teaching online classes or participating in author forums

By expanding your reach through author speaking gigs and appearances, you grow your audience and potentially sell more books. An exciting, effective “book me” page on your author website can help make that happen!

9 Tips For Getting More Speaking Gigs Using Your Author Website

Pinpoint your target audience. Are you hoping to score more invitations from book groups made up of casual readers? Or are publishing pros your target market (like booksellers, writing groups, librarians, etc.)? If your answer was something like “uh, both?” then you might want to consider creating two separate web pages: one customized for each audience. Or consider dividing your “book me” page into different sections. Why? Writing group organizers and librarians may be looking for different takeaway value from your speaking gigs than casual book readers.

Define your call to action. What action step do you want website visitors to take when they stop by to consider booking a speaking gig or call-in with you? Do you want them to reach out to you directly using your contact form? Or would you rather add them to your author mailing list (and then reach out to your subscribers regularly to let them know about new offerings)? Once you know exactly the step you want your visitor to take, be sure to make it easy for them to take that step.

Make the most of your headshot. People who are interested in meeting you might be more inclined to reach out if your author headshot (photo) shows a friendly, approachable face—you know, the face of a person who is going to be interesting, clever, and thoughtful. If your writing style is more serious or eerie and sinister, feel free to turn down the wattage on your grin for a look that’s more mysterious and intriguing. Whatever the mood of your author brand, use your author headshot to boost your personal interest factor. Learn more: Your Author Headshot: How To Create A Flattering (And Affordable!) Portrait For Print And Online.

List your offerings. Create an easy-to-skim list of seminars, lectures, classes, readings, call-ins, and other presentations that you can present to audiences. Bonus points if you’re mixing up both digital and real-time offers like FaceTime book club appearances for faraway readers as well as readings for local library crowds. Some tips:

  • Come up with catchy titles for your talks
  • Keep descriptions short and punchy
  • Put a new spin on perennial favorite topics whenever possible
  • Give audiences what they want (offer a big takeaway value)
  • Let people who want more details about your presentations know that additional info is available upon request

Sweeten the pot. Many writers try to tempt audiences to book a seminar/reading with them by offering extra enticements to participants. Here are some examples:

  • Offer a gift basket with book-related items and goodies for book club groups.
  • Host a fabulous prize giveaway that attendees can opt to enter (plus, you can collect email addresses for your subscriber list).
  • Give a free critique to one lucky listener/attendee (great for writers groups).
  • Volunteer to donate a portion of any proceeds to a related charity (aka cause marketing for authors).

Promise promo. Sometimes, overworked organizers aren’t able to drum up a lot of pre-event promo—but they LOVE the idea that you might enthusiastically drive new visitors through their doors. You might want to note on your author website that all of your events come with a free prewritten press release, flyers, social media promotion, etc.

Brag by number. If you’ve hosted events with huge numbers of attendees or you have a healthy social media following in your region, organizers would be interested in your fledgling fame and promotional reach. They may be more inclined to host your event if they sense you already have a strong following.

Let’s go to the video. Posting a small snippet of a presentation you’ve given—or even a video of yourself inviting others to reach out to you—can go a long way toward demonstrating your likeability factor. But don’t stress about it! Your video doesn’t have to be fancy to be effective. In fact, some companies have deliberately dropped high-production, slick videos in favor of clips that have a homemade, authentic vibe. But if video makes you look nervous and uptight (because, hey, we can’t all be nightly news anchors), then just skip it and embrace a medium that works for you.

Picture this. You know what they say: A picture is worth a thousand words. A photo or two of you at your events either with fans, standing in front of a crowd, signing books, etc., could hint at the promise that a great time will be had by all.

Be Smart, Be Safe, But Be Easy To Contact

Make it easy for event organizers to contact you—the more hoops people have to jump through in order to connect with you directly, the more likely they’ll say “forget it” before they manage to knock on your door.

That said, we do not recommend publishing your personal email address on your author website. First of all, you’ll want to protect your privacy. But secondly, spammers will be flooding your published email address, and you won’t be able to tell which emails are from humans and which are from spambots. So you might miss out on an important contact.

Instead of broadcasting your personal email address, invite visitors to fill out a contact form, preferably with a CAPTCHA-type security measure in place to vanquish web-trolling robots. Then, be sure to take careful precautions when moving forward with any author speaking gig: Only agree to visit reputable, safe organizations or restrict in-person lectures to public places.

Once your book promotion event is booked, brush up on your book signing etiquette, pack your books and your enthusiasm, and go have some fun!

Question: What strategy do you find is most effective for nabbing author speaking gigs?

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

GET YOUR FREE 4-PART REPUTATION-BUILDING GUIDE!

  • This field is for validation purposes and should be left unchanged.

FIND AN ARTICLE

RECENT ARTICLES

 

 

 

Reviews

If you need help nailing your brand, you’ve come to the right place. The designers know what questions to ask, what imagery translates best to the screen, and how to make your original idea come to life on your webpage. Conventional or quirky, your idea is in good hands with the Web Design Relief team.

—Darlene Eliot, Writer
Read more reviews!

Working with the Web Design Relief team was a total pleasure. They made the process easy, in-depth, professional, and lyrical. I wanted a site that leaned toward the bohemian and yet held an edge of minimalist sophistication. I couldn’t be happier with my very inviting and creative site! We should win awards with this one!

—King Grossman, Writer
Read more reviews!

I cannot possibly detail how professional and helpful Web Design Relief has been in helping me launch my collection of short stories—there are just too many things they have done! They’ve been there for me all along the way, guiding me in developing my book and into the 21st century of web design and social media platforms. It could have been a bewildering journey; Instead it was one that was organized and so pleasant. Truly, Web Design Relief has blown me away by what they have created. The first time I watched my book trailer (who knew there were book trailers?), I cried. That team perfectly imaged what my book is about. I want to thank the whole team for their skill and creativity. I appreciate it so much.

—Cyndy Muscatel, Writer
Read more reviews!

I’m pleased with the look of my website. The team at Web Design Relief listened to my suggestions and added a few of their own to make my website look exactly how I envisioned it. I would definitely recommend using Web Design Relief if you are looking to create a website.

—Marion Hill, Writer
Read more reviews!

Sign up to receive our FREE four-part series, The Writer’s Essential Guide To Reputation-Building In A Digital World—the ultimate resource for building your online author platform.
YES! Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.
close-link

Pin It on Pinterest

Shares
Share This