Blogging is a smart way for writers to grow their audience. But just because you can write a great short story, poem, or novel doesn’t mean you’ll also be a natural at writing and maintaining an interesting blog. The experts at Web Design Relief know that new bloggers as well as those who have been blogging for a while can make some common mistakes. Here are the 9 biggest blogging mistakes to avoid, along with the easy fixes!
Common Blogging Mistakes To Avoid
Posting Only For Yourself
Your blog is not a diary! While it’s important to enjoy what you write about, your posts must be geared toward a wider audience. Talk about what your audience wants to know—not just what you want to tell them. Your content should be user-focused and educate, instruct, or entertain so visitors will want to return again and again to read your latest blog entry.
Your blog posts should make a point. It’s important that they have a point. One thing your post should definitely include is a main point. Do you see how annoying this is to read? While some repetition helps with SEO, don’t get carried away. Be sure to have something meaningful to say without reiterating the same information over and over again and again. The same goes for your blog topics—posts offering a range of topics will be more interesting than fifty-three posts about what to name a particular character.
If you search for your blog topic on the Internet and find thousands of similar blog posts, you might want to consider writing about something else—or choose a new angle for familiar content. You don’t have to reinvent the wheel, but try to keep your content fresh. If you need some inspiration, check out these forty blog post ideas.
Not Professional Looking
The writing for your blog articles should be conversational and casual, not stiff and formal. But that doesn’t mean you can skip formatting your posts! Your blog style should be professional and consistent. For example, if you title your posts, make sure you title ALL of your posts. Similarly, you should use the same design theme for each post.
You shouldn’t try to write a 50,000-word novel on your blog, because no one wants to read an overly long post. But your post shouldn’t be just three or four sentences, either—put something so brief on social media instead! A good rule of thumb is to aim for about 500 to 1,000 words per blog article.
Wrong Font Choices
Your font and the size of the typeface you use can make or break the readability of your blog post. If your text is too small, readers will have to zoom in to see your post. Likewise, using overly large text or fonts will have your visitors scrolling excessively or trying to shrink your posts. Choose a text size that visitors can read without adjusting—12 point often works well.
Avoid fonts that are too decorative, and don’t make your text the same or nearly the same color as your background. You can’t go wrong using Times New Roman or Calibri in black on a white background.
Whether you post once a month, once a week, or every day, choose a schedule that works for you—and stick to it. If you post every day for a week, then skip two weeks and post once, then don’t post anything for a month, your followers won’t know when to return to read your next installment. Being inconsistent when posting is one of the main ways that blogs lose readers. Use a calendar to plan your posts in advance.
The only thing worse than a “this is old news” blog post is one that’s littered with incorrect information. Unless you are an expert on your topic, you should research your blog articles and include links and references for your readers. Your blog posts are more worthwhile to your audience when based on data that supports your claims. If you post inaccurate information, you risk damaging your credibility with your followers.
When a reader comments on your blog, they’re often hoping to receive a response. When you don’t take the time to interact with your followers and respond to their comments, it limits all future engagement from your audience. Fans who get a response will feel a personal connection with you and your blog and are more likely to return.
If you’re not getting any comments, here are some tips on how to get people to comment on your blog.
Your blog article isn’t a casual throwaway piece—it’s an important way to build your audience and connect with your fans. Make sure your blog posts are proofread and edited just as thoroughly as your short stories, essays, poetry, or book. A post filled with typos and poor grammar will reflect poorly on your writing as a whole. A sloppy post will lose readers and leave any visiting literary agents or editors unimpressed.
Blogging can be a fantastic marketing tool and a way to stretch your creative muscles. Avoiding these common blogging mistakes will help you grow a larger audience and effectively engage your readers.
Question: Which blogging mistake do you see most often on blogs?