Your author blog is a vital link to your readers, potential new followers, editors, and literary agents. Well-written, engaging blog posts can drive traffic to your author website and build your fan base. And once published, you can take steps to increase the reach of each blog article. Today the marketing experts at Web Design Relief are sharing effective strategies to help promote and boost your blog posts after you hit publish.
How To Boost Your Blog Posts For Better Reach And Results
Post the link on social media. Whether it’s the broad reach of Facebook, the more focused audience of Instagram, the niche elements of the Goodreads landscape, or the interactive potential of #TwitterChat, social media platforms are great places to build your writer fan base. After you publish a new blog article, be sure to post the link to that article on social media. Share the link multiple times during the days, weeks, and months after publishing. Each time you publish the blog article link, you’ll reach new segments of your audience.
Use email newsletters. Instead of counting on your audience to visit your author website every time a new article is posted, bring your posts to them! Email newsletters are a smart way to stay connected with your readers and bring new content to their attention. And many newsletter platforms offer a free option you can use until you’ve reached a predetermined number of subscribers.
Repurpose your content. Once you’ve published a blog article, you can maximize its reach and engage more followers when you repurpose the content. Use snippets of text on your social media, and consider using a transcript of the blog post for a podcast or YouTube video—and always refer your audience back to your original blog post.
Take advantage of networking opportunities. Interact with other bloggers on social media and comment on their blog posts. When you develop a relationship with other authors and people with complementary interests, you can cross-promote with them to reach a wider audience. Offering to write guest posts on other blogs will help you reach new readers, and hosting guest posts will draw new visitors to your blog.
Maintain your author website. If your author website looks neglected, out of style, and is peppered with broken links, your visitors will bounce instead of reading your blog. Be sure to keep your author website current and active: replace any images or design elements that look outdated. Keep your website looking fresh and active so readers will want to return again and again to read your blog—and they’ll be more likely to recommend your blog to their friends, families, and other readers!
While there are platforms where you can host a blog, your own author website is best: you’ll never have to worry about the platform shutting down and taking all your work with it. If you don’t have an author website, Web Design Relief can help! Our techs know what writers need and want in a website, and we have several packages to suit your budget. Schedule your free consultation call today!
By promoting your published blog posts using these tips and strategies, you’ll be able to boost your reach and build your readership. And when your blog posts are engaging and stand out, your audience will happily follow your writing and read what you have to say.
Question: Which technique have you used to boost your published blog posts?