You’ve created great, fresh content for your author platform—kudos! And while new content is always relevant, increases traffic, and builds your audience, the marketing experts at Web Design Relief know a clever hack to help you get the most mileage out of your content (especially when you’ve run out of ideas). Here’s how you can repurpose—or recycle—your content, maximize your reach, and keep your audience engaged!
Ways To Repurpose Your Content And Maximize Your Reach
Social Media Posts
One of the best ways to utilize popular blogs is to repurpose them as social media posts! If you have a snappy fact, statistic, or advice that will grab your followers’ attention and make them want to learn more, post it on your social media account. You could ask questions and then answer them with content from your blog post. People enjoy interactive posts, so they might even engage and offer their own answers! Be sure to link to your blog so anyone who’s curious can read more of your insightful wisdom.
Nowadays, people prefer to listen to content, with more Americans reporting they get their news on TikTok than ever before. If you have a popular blog post, why not transform that content into a podcast topic? You can then reuse that podcast as TikTok videos or a YouTube short that’ll draw attention to you and your writing. Maybe your book will be next to become BookTok famous!
If you offer a newsletter for your subscribers (and we recommend you do), then why not use your blog posts as newsletter topics? Be sure to link to more of your blog posts within the newsletter.
A newsletter is a great way to reuse all sorts of content. If you have videos or social media posts that resonated with your audience, you can feature those in your latest newsletter as well.
Along with recycling blog content, you can also repurpose other types of posts for your blog. The transcript from a recorded interview for your podcast can be repurposed as a blog article. You can also take some of the points mentioned throughout the interview and use them to make social media posts. And if you have a video, you can embed it into your blog or include it in your next newsletter.
If you’ve recorded an event where you presented a reading of your work, you can repurpose that into new content. The video (or text from the transcript) can be posted on social media or your author website’s blog.
When you repurpose your content, you easily maximize your reach and attract a bigger audience. Finding ways to reuse and repurpose content is also a great way to keep your content evergreen!
An author website plays an important part in expanding the potential of your content. If you don’t have an author website, the tech experts at Web Design Relief can create one that suits your budget, genre, and personal style. Learn more and schedule your free consultation call today!
Question: Which tactic will you use to recycle your content?