You’ve put time and effort into growing your author brand and building an audience of loyal fans. But what are all those fans and followers doing? Are they checking out your latest book release by clicking into your newsletter, or are they purchasing your book through social media links—and which social media platform are they using? The tech experts at Web Design Relief know how you can find out: Amazon Attribution Tags. Here’s how creative writers can use this online tool to analyze and better understand reader preferences.

Amazon Attribution Tags: A Guide For Writers

What is an Amazon Attribution Tag? Amazon Attribution is a feature in your Advertising on Amazon dashboard. You can create unique URLs to track clicks from your newsletter emails or social media posts. With an Amazon Attribution Tag, you’ll be able to see how many people looked at your books, made purchases, or chose to read them with Kindle Unlimited.

Amazon Attribution Tags can help you better understand the behaviors of your newsletter mailing list. Your readers won’t notice a difference between clicking on a regular link or a link featuring an Amazon Attribution Tag. Meanwhile, analyzing the data from your subscribers’ clicks can point you toward ways to improve your advertising to better grow your audience and earn more income.

If you have an email newsletter, it should include clickable links for your subscribers. You can direct readers to your author website or to retailers selling your book. When you include Amazon Attribution within the links, you’ll be able to track the preferences of your audience and tailor your message to build traffic—and sales.

How to create Amazon Attribution Tags. To utilize the attribution tags, open the Advertising on Amazon dashboard. Click on the Measuring and Reporting tab and select Amazon Attribution. You’ll need to select your newsletter platform, such as MailerLite, for each ad group. You should also create a unique attribution tag for each of your books. By tracking this data, you’ll be able to see how well your subscriber list is performing and note the behavior of any newsletter subscribers who click on these special links.

Use Amazon Attribution Tags to your advantage. With these tags at your disposal, you’ll be able to track how many subscribers check out your new releases. You’ll also see what percentage of your subscribers went to your Amazon Product page, borrowed your book on Kindle Unlimited, or clicked the Buy Now button. You can then utilize these subscribers to generate Lookalike Audiences for future advertising.

You could also use Attribution Tags in the automated emails you send when subscribers sign up for your newsletter. And placing Amazon Attribution Tags in your social media posts when linking to your book sales pages will also provide insights that can help you increase your followers. Tracking where your audience clicks can help you make better decisions about what links you want to feature. Just keep in mind that it can take up to twenty-four hours before your tag starts reporting data—and sometimes as long as seventy-two hours.

Along with keeping track of developments in online tech and marketing, the experts at Web Design Relief also create wonderful author websites. Don’t have an author website? You should! An author website is today’s equivalent of a business card. Take a look at our portfolio and schedule your no-obligation consultation with the Web Design Relief team today.

If you’re interested in making better, more targeted submissions to literary journals or agents, we can help you submit your work via traditional publishing paths. We also provide affordable and expert self-publishing options. We understand writers and all their publishing goals!

Question: How might you use Amazon Attribution Tags to grow your audience?